Why We’re Building JTX

The trading app that captures the next generation of on-chain volume won't be the one with the most features or the lowest fees, though both will help. It'll be the one where serious traders actually want to trade. That product is a harder thing to build and that desire is a harder thing to measure, which is exactly why most of the industry still can’t do it. Features, fees, token counts. These metrics are concrete, easy to benchmark, and increasingly beside the point. They measure specificatio